Guide Services

Helping You Make Your Mark And Find Your Way

 

 

 

Brand & Creative Consulting

Identity, Creative, Content, Social And Digital Communication

For over 20 years, we have provided consultation, strategic direction, and creative content solutions for entrepreneurs, small businesses and large, in the service arena, retail and real estate, specialty food and beverage, travel and technical services. We specialize in brand management, communications, content development, social media consultation, marketing, and really good wine recommendations. Based in Denver, we happily work with clients all over the country and world.

Career And Entrepreneur Coaching

Guide Services For Business, Career, And Life

Know what you want to be when you grow up? Want a new job or to start a business and work for yourself? Career and Entrepreneur Coaching is about helping you build the real you – developing your ideas and image, broadcasting that image out into your world. For executives and entrepreneurs, we bring focus to your goals, add clarity to your communication and passion to your profession. For you, we help you expand your reach, navigate through choices, build your own personal brand and guide you in the right direction.

What Our Clients Say About Us

Greg Masinton is a true professional.  With his help we were able to develop our brand and a side of the business that complements our core objectives. I would not hesitate to recommend his services.
Greg Sherwood

CEO, DBC Digital

Launching a startup can be a lonely endeavor, which is why I couldn’t recommend having a coach, a well-connected spokesperson, innovator and mentor more highly. When a small miracle or big moment happens in my entrepreneur-o-sphere, Greg is literally my first call.  And that is huge.
Lauren Condell

Owner, Front Forty Foods

Greg brings an honest and creative approach to everything he does and helped us see ourselves in a different way. He actually took the time to listen with us, learn about us, our business and our goals. And he honestly cares about our success.
Former Non-Profit Client

Executive Director

Services That Are Ruthlessly Creative

Sticks and stones my break your bones but words leave permanent damage.

Brand Development

What is a “BRAND”? It’s not a mission statement, logo, avatar, slogan, product or a company. It’s people’s gut feeling about a product, service or organization. It’s an idea that embodies a complex set of human values. It’s an emotional opinion or ingrained impression formed by the consumer and it’s a promise, from you to your customers. It’s not who you say you are, it’s what people think you are!

 

Content Marketing

The Art and Science of Writing. Creating and distributing valuable, relevant, and consistent content to not only communicate what you want to communicate but to attract and retain a clearly-defined audience. Brochures, websites, videos, biographies, fliers, posters, blogs or creative reviews or stories, whatever uses words needs to be written.

 

Digital And Social

Life is not just posting selfies. Web Design and Social Media as part of a Combined Communications strategy are essential. We provide design and content for web and social media channels – Facebook, Twitter, Instagram, LinkedIn, and more – that is easy to manage and maintain, user-friendly, mobile compatible, and SEO efficient for clients who need a fresh digital presence.

 

Designing Your Business And Your Life

Do you know what you want to be when you grow up?

Developing Your Own Brand

Personal branding is the art of building a brand around yourself. Just like a business, building a personal brand requires you to develop your ideals, find a signature identity, a unique voice, and a recognizable image that your boss, clients, and customers can associate with you. Personal branding is becoming increasingly important because, more and more, our society tends to trust people more than corporations. Personal branding allows you to establish an identity and reputation, usually through your digital presence and social media, while still maintaining a personal level of trust and interaction.

Entrepreneur Coaching

It’s more important to know what to DO as an entrepreneur than it is simply to BE and entrepreneur. Entrepreneur Coaching is for the person who is committed to building a thriving, successful, independent business. We focus on your concepts and ideas, where the business is now, evaluating your brand, assessing what’s working and what’s not, and determining your goals in order to create a plan of action to get you where you want to be. We help you build your business, while also incorporating our brand development experience and creative resources when there is a need.

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Cheers! Clink.